Branding an Audience Intelligence Company

I couldn’t be fonder or more grateful for this milestone in my creative career. Getting to work with this incredible group of computer scientists and marketeers was such a pleasure. When we met, People Pattern’s CEO, Ken Cho and I discovered we had a similar taste for fun and exciting imagery. That was the direction he wanted to see more of in his brand. I was stoked to be able to build it for him. I got to simultaneously learn about how machine learning can help us learn more about any designated audience, and build my skillset for product design, web design, digital illustration, animation, storytelling, and marketing strategy.